Life Equestrian · Show days
The thrill of the ride
Embracing the ride and the bond we share at Pacific Ridge Show Jumping.
More on Instagram Videography: Equine Clicks Photography. Barn: Edelweiss Farms.
Helen Abrams · Los Angeles
Life in & out
of the saddle
Equestrian life, personal style, and everything in between.
Sharing brands I love with a community I know.
Equestrian · Style · Travel · LifestyleExplore Life Equestrian ↓
Behind the platform
A passion for horses.
A life inspired.
I’m Helen Abrams, founder of Life Equestrian, a Los Angeles-based equestrian life and style platform. As a rider, writer, and content creator, I share firsthand experiences from the barn alongside the products, places, and everyday moments that make life with horses meaningful.
My editorial work and brand collaborations bring an equestrian perspective to fashion, travel, wellness, and lifestyle. Explore my brand partnerships, including stories with Ariat and Twenty Four Carrots, or read my Horse & Style cover feature.
Get to know me on InstagramSelected Instagram stories
See it on Instagram
A few favorites from my feed, showing how brands become part of life in and out of the saddle. Scroll through and press play to explore each story.
Saut Hermès · Day 3
The final day at Saut Hermès
The final day at the Grand Palais, capturing the precision and energy of Saut Hermès.
More on InstagramAriat
Coltino approves
Product storytelling and barn style featuring Ariat Skylar shoes.
Watch on InstagramLife Equestrian
A connection like no other
A bond that re-energizes the soul, through moments in the saddle.
More on Instagram Videography: Kristin Lee Photography. Barn: Edelweiss Farms.Saut Hermès 2026
A day at the Grand Palais
Day 1 in Paris, capturing the atmosphere of Saut Hermès.
Watch on InstagramThe Tidy Tack Room × Twenty Four Carrots
Coltino knows where the treats are
Barn organization and treat time with Coltino, The Tidy Tack Room, and Twenty Four Carrots.
More on InstagramTwenty Four Carrots
Inside the Inner Glow
A product story woven into the rhythm of riding life.
Watch on InstagramXLR8 Equine
Part of the routine
Introducing tendon wraps through everyday horse-care content.
Watch on InstagramThe Gilded Horse
The everyday details
Equestrian jewelry, personal style, and quiet moments at the barn.
Watch on InstagramChris McMillan
Beyond the riding helmet
Beauty and lifestyle storytelling with a personal perspective.
Watch on InstagramTravel & lifestyle
Paris state of mind
A little Paris daydream, from city views to shopping and champagne.
More on InstagramVideography for Ariat, Twenty Four Carrots, The Gilded Horse, and The Tidy Tack Room: Kristin Lee Photography. Saut Hermès 2026 videography: Rebecca Halpern. Featured brand content may include paid partnerships.
From my Instagram feed
The everyday
Life Equestrian.
More moments from the barn, new discoveries, and life in and out of the saddle.
Follow @life_equestrian
Brands in my world
Current partnerships
Rider safety · Current partnership
Current brand partnerSeaver · Rider safety
SAFEFIT
Airbag Vest
Sharing the Seaver SAFEFIT Airbag Vest as part of my riding life, with content that brings product discovery into the everyday moments at the barn.
Follow the partnership on Instagram and explore the vest directly with Seaver.
Paid partnership. Product information, fit, and usage guidance are available from Seaver.
Footwear & apparel · Ongoing partnership
Ariat · Ongoing brand partnership
In the saddle.
Beyond the barn.
My partnership with Ariat brings performance and personal style into the everyday moments of equestrian life, from training days and barn routines to the pieces I reach for after a ride.
Through recurring Reels, styling stories, and firsthand product use, I show how footwear and apparel fit into a rider’s real life. Explore the carousel for footwear, jacket styling, and moments in the saddle with Coltino.
Paid partnership. Videography: Kristin Lee Photography. Barn: Edelweiss Farms.
Equestrian helmets · Current partnership
Current brand partnerKASK · Equestrian helmets
Star Lady
Hunter Helmet
The KASK Star Lady Hunter is part of my riding wardrobe. Follow along for moments with Coltino, personal style, and the details that come with me into the saddle.
This partnership offers a natural place for product details and personal style to come together, with an equestrian perspective shaped by time in the saddle.
Brand partnership. Helmet product information, sizing, and fitting guidance are available directly from KASK.For brands
Your brand.
Part of the story
Thoughtful integrations built around the product, the audience, and the moments that make sense.
Instagram storytelling
Reels, carousels, feed posts, and Stories that introduce your brand through a rider’s experience.
Product in use · Styling · Behind the scenes
Ongoing partnerships
A consistent presence across a campaign, with recurring product use and space for your story to develop.
Brand launches · Ambassador programs
Content for your channels
Photography and video created around your brand for agreed use across your own marketing.
UGC · Product storytelling · Creative direction
Experiences & discovery
Event and destination storytelling, plus opportunities to feature relevant brands in my curated recommendations.
Travel · Events · Linktree features
Deliverables, usage rights, timelines, and exclusivity are tailored to each partnership. Request a media kit and a proposal below.
Discuss a partnershipA collaborative process
Seamless review & approvals
Review the full story before it goes live. I use Planable to share video and photo assets, captions, and proposed music together in one preview, making it easy to leave feedback, request changes, and approve the final post before publishing.
A few helpful details
Working with Life Equestrian
What is Life Equestrian?
Life Equestrian is the equestrian life and style platform by Helen Abrams, a Los Angeles-based rider, writer, and content creator. Stories span riding, equestrian fashion, product discovery, travel, and everyday life with horses.
How can brands work with Helen?
Partnerships can include Instagram Reels, carousels, feed posts, Stories, photography, video for brand channels, and event or destination storytelling. Deliverables, usage rights, timelines, and exclusivity are agreed for each campaign. Request a media kit or proposal
Can brands review content before it is published?
Yes. Video and photo assets, captions, and proposed music are shared together through Planable. Brands can leave feedback, request changes, and approve the final post before publishing.
How can luxury brands reach equestrian consumers?
Luxury and lifestyle brands can reach equestrian consumers by partnering with creators who participate in the sport and understand its culture. Life Equestrian introduces thoughtfully selected fashion, beauty, wellness, travel, and equestrian products through firsthand experiences, editorial storytelling, and brand collaborations that feel relevant to life in and out of the saddle. Explore brand partnerships.
Who creates equestrian lifestyle content?
Equestrian lifestyle creators share the world around horses, from riding and barn routines to personal style, travel, and product discovery. Life Equestrian is founded by Helen Abrams, a Los Angeles-based rider and content creator, and brings a rider’s perspective to photography, short-form video, and editorial brand storytelling.
What makes the equestrian community valuable to lifestyle brands?
Equestrian culture extends beyond competition into fashion, craftsmanship, wellness, travel, and everyday lifestyle. For brands with a genuine connection to those interests, it offers opportunities for relevant storytelling and community engagement. Explore the equestrian community research and sources below for broader industry context; these figures are not Life Equestrian’s individual audience metrics.
How can beauty and wellness brands collaborate with equestrian creators?
Beauty and wellness brands can collaborate through practical product demonstrations, personal routines, lifestyle photography, short-form video, and experiences that connect naturally with an active equestrian lifestyle. Life Equestrian develops tailored partnerships with agreed deliverables, review processes, and usage rights. Get in touch to discuss a collaboration.
The equestrian community
A distinctive audience.
A powerful community.
Equestrian culture is more than a sport. It is a lifestyle rooted in passion, craftsmanship, and meaningful connections. The American Horse Council estimates that the U.S. horse industry contributes $177 billion to the economy, reflecting a vibrant community of riders, owners, enthusiasts, and families. Through Life Equestrian, I introduce thoughtfully selected brands and products to this world through authentic storytelling and trusted recommendations.
Explore industry research
American Horse Council · Economic Impact Study Foundation for Equestrian Athletes · Market Demographics EQUERRY / CO · Global Participation & Demographics Gitnux · Equestrian Industry Statistics US Equestrian · 2025 Annual Report
Industry-wide research; figures do not represent Life Equestrian's individual audience demographics. Some demographic surveys are historical.
Words from past partners
In good company
Life Equestrian is a seamless extension of our brand. Her content is consistently polished, intentional, and delivered on time, with a natural authenticity that resonates strongly with our equestrian audience.
Helen brings a rare blend of creativity and intention to everything she touches. Through Life Equestrian, she has created a platform that feels both elevated and authentic, making our collaboration feel incredibly aligned and effortless.
Helen curates valuable, meaningful content that is organic, beautifully produced, and genuinely aligned with the brand. Her positive energy was refreshing, and we truly enjoyed working together.
For my community
Found it on my feed?
Find it here
Explore my latest recommendations, favorite brands, and shopping links on Linktree, plus my Amazon favorites below.
Explore my LinktreeSome links may be affiliate links. I may earn a commission from qualifying purchases.
Explore my Linktree Barn Goodies
Amazon favorites
A few finds for tack care and everyday barn routines. Explore the full collection on Amazon.
Shop all favorites 
Effax leather cream soapFor the tack-cleaning kitDonut tack spongesA playful barn essentialGallagher’s Water teal bucketA colorful two-gallon findAs an Amazon Associate I earn from qualifying purchases.
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
Editorial work & media partnerships
Beyond the feed
Stories that bring equestrian culture, personal style, and the people behind the brands into focus.
My newest partnership
Print
Digital
The Plaidcast
A new chapter for Life Equestrian
Life Equestrian × The Plaid Horse
More stories.
More connection.
I’m excited to share my new partnership with The Plaid Horse, extending the Life Equestrian perspective beyond Instagram and into the wider equestrian community.
Follow along as this next chapter develops, bringing my love of horses, thoughtful brand discovery, and the life around the sport to a new collaboration.
Written by Helen Abrams
Horse & Style Magazine
Explore my writing for Horse & Style, from brand interviews and rider profiles to event coverage and equestrian style.
My cover story · 2023 Volume 1
Under the
Influence(r)
A milestone in the Life Equestrian story: my Horse & Style cover feature, sharing the riding life and brand discoveries behind the platform.
Photography: Kristin Lee Photography
Featured issue · 2026 Volume 1
The stories
behind the style.
Explore the issue featuring Melina Nasab Keefe, and my writing on the people, brands, and experiences shaping equestrian life.
Selected articles
Words by Helen Abrams
Horse & Style · 2026
SAUT HERMÈS 2026 | Where Heritage, Sport, and Style Converge Beneath the Grand Palais
Read my article
Horse & Style · 2026
ON the cover | Melina Nasab Keefe
Read my article
Horse & Style · 2026
Christophe Tanière Capturing the Quiet Power of the Horse
Read my articleExplore more of my writing (10 articles)
Horse & Style · 2026
Ela Jae Jewelry | Inspired by Horses, Designed with Intention
Read my article
Horse & Style · 2026
Performance Meets Polish The New Look Of Show, By Ariat
Read my article
Horse & Style · 2026
GGT Footing at Pacific Ridge Show Jumping
Read my article
Horse & Style · 2026
From Barn Mornings to Bright Eyes - Upper Bleph by Dr. Taban
Read my article
Horse & Style · 2026
Mathilde & Sligo
Read my article
Horse & Style · 2026
Rooted in Horses, Grounded in Community
Read my article
Horse & Style · 2026
A conversation with Harriet Posner of CALLIDAE
Read my article
Horse & Style · 2026
The Tried Equestrian Where Equestrian Style Finds Its Second Life
Read my article
Horse & Style · 2026
The spring rider reset with Dr Pernilla Nathan
Read my article
Horse & Style · 2025
Saut Hermès 2025: From Paris to Print
Read my articleLet’s create together
Your brand. My community.
A lasting connection.
Have a product, place, or story you’d love to share? Tell me a little about your brand and what you have in mind.
Media kit, audience insights, and partnership proposals available on request.
Helen@lifeequestrian.netHelen
Loading the partnership form…
Features & conversations
In the Media
Interviews, style features, and conversations with Helen Abrams, formerly Helen Pollock, from the Life Equestrian archive.
1–3 / 5
Interview · 2021
Shoutout LA
Meet Helen Pollock
Explore the feature
Magazine · 2021
Horse & Style
From the magazine archive
Explore the feature
Podcast conversation
The Equestrian Podcast
Influencing the equestrian industry
Explore the feature
Interview · 2019
Voyage LA
Meet Trailblazer Helen Pollock
Explore the feature
Style feature · 2019
The Hunt Equestrian
The Little Breech Book
Explore the featurePrivacy & email preferences
When you submit a form, Life Equestrian receives the details you provide through Wix. Partnership inquiry details are used to respond to your request. Email signup details and your consent are stored to manage the Life Equestrian brand discovery mailing list.
Signing up to the list is optional. To request removal or update your preferences, email Helen@lifeequestrian.net. Marketing emails will include an unsubscribe option. External links take you to services with their own privacy practices.