Life Equestrian · Brand Partnerships
Sharing brands I love with a community I know. Life Equestrian connects thoughtfully selected brands with equestrian culture through authentic storytelling, editorial content, and a rider’s perspective.
Explore selected collaborations ↗An intentional approach
Founded by Los Angeles-based rider and creator Helen Abrams, Life Equestrian brings a firsthand understanding of the horse world to partnerships spanning equestrian apparel, jewelry, horse wellness, fashion, beauty, travel, and lifestyle.
Products and experiences introduced naturally through everyday riding life, routines, and personal discovery.
Refined photography, short-form video, and thoughtful narratives that honor a brand’s identity.
Campaign-specific deliverables, timelines, content review, and usage rights established together.
Selected case studies
A selection of brand and editorial projects from the Life Equestrian media kit. Results shown are reported campaign figures where clearly attributable; platform-wide figures are not presented as individual campaign outcomes.
Equestrian apparel · Long-term collaboration
Ongoing product storytelling integrated into riding, training, travel, and everyday equestrian style. A sustained collaboration built on repeated, authentic product use rather than a one-off placement.
Horse wellness · Education-led campaign
A three-month series translating supplement ingredients, feeding routines, and product education into accessible, firsthand stories for horse owners.
Equestrian jewelry · Lifestyle storytelling
Refined jewelry storytelling focused on the emotional connection between horse and rider, photographed and styled in natural barn settings.
Luxury equestrian culture · Editorial coverage
Firsthand coverage of the March 2025 Saut Hermès competition at the Grand Palais in Paris, with storytelling across Life Equestrian and Horse & Style, including print editorial coverage.
Event and editorial storytelling
Presented as editorial work, not a claim of paid Hermès sponsorship.
In their words
“Life Equestrian brings an authentic understanding of the equestrian community to every project. Helen curates valuable, meaningful content that is organic, beautifully produced, and genuinely aligned with the brand.”
— Twenty Four Carrots · Testimonial excerpt from the Life Equestrian media kit
Let’s create together
Interested in reaching the equestrian community through brand storytelling, creator-led content, or editorial collaboration? Share your goals and let’s explore what feels right for your brand.