Selected work · Equine lifestyle
Twenty Four Carrots × Life Equestrian
Connecting a horse-focused product with an audience through relatable barn routines and thoughtful creative.
The collaboration
Life Equestrian’s work with Twenty Four Carrots centered on introducing products within the setting where they are relevant: everyday horse care and equestrian life. This approach helps audiences see a product in context while keeping the horse and rider experience central.
Creative approach
- Demonstrate products through real-world equestrian routines.
- Use clear, approachable creator storytelling and visuals.
- Make the product’s role understandable without overstating benefits or outcomes.
What brands can learn
For specialist products, useful demonstration and community credibility can be more persuasive than a generic promotional message. Specific performance figures should be added only after the relevant campaign reporting has been verified.
Discuss a partnership